Barefoot BandWAGon

Just like wine, football can be intimidating to newcomers. What notes are you getting from this Sauvignon Blanc? What does ‘offsides’ mean? But as the Official Wine Sponsor of the NFL, Barefoot wants to make it easy for any and everyone to enjoy a game with a glass of wine in hand.

So, this award-winning wine brand teamed up with the most-awarded NFL WAG there is—Simone Biles. Our contest offered some new football fans the chance to hang out with Simone in the Barefoot Bandwagon box and learn how to love game day.

I wrote the script for Simone (a dream come true) for this contest announcement video—and I learned a bit more about football in the process! Check it out.