Peggy Jean's Pies

Strategy ∙ Website Copy ∙ Brand Voice

The cutest lil pie shop this side of the Mason-Dixon line had a website that didn’t inspire anyone to come back for second helpings.

Peggy Jean’s Pies is pastry royalty in Columbia, MO but their stuffy and muted brand wasn’t making the cut.

White Chocolate Strawberry

Say hello to this fluffy cloud of strawberry whipped cream with a foundation of dense, white chocolate cheesecake.

These delicious layers meet in the middle with a sweet spread of baked strawberries. See what Food Network was talking about when they named this pie one of the Best Pies in America.

Mixed Berry

This sweet berry concoction can make the most serious city slicker crave an afternoon on a blueberry farm.

Before you indulge in this scrumptious fruit pie, don’t forget to take a picture of the beautiful lattice of Peggy Jean’s pie crust. Once you take a bite, you’ll understand why our pie crust recipe is too darn good to share.

Chocolate Bourbon Pecan

With chocolate, bourbon, and pecan in one pie—what’s not to love?

The mix of a crunchy nut topping with a smooth chocolate center is enough to have you thinking about this pie months after your last bite. The hints of bourbon round out this decadent treat and move it from snack-level to full-blown dessert.

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Made while at Hoot Design Co.