Missouri Restaurant Association

The taco place that you can’t stop recommending, the coffee shop that’s perfectly placed along your commute, the Indian restaurant that you go to for celebratory dinners—COVID-19 made these classic landmarks in our lives a luxury and made all of us realize what we were taking for granted.

The Missouri Restaurant Association (MRA) supports restauranteurs across Missouri by lobbying for their best interests and during the global pandemic they certainly had their work cut out for them. The MRA wanted an anthemic video spot that called out to struggling restaurant owners who had never made contact before to let them know that MRA is here for them now, just like they’ve always been here.