Leo Burnett
Writing Stories for Legends
As an Account Executive as MSL Group, I had the honor of working closely with an industry giant and a time-honored agency; Leo Burnett.
Throughout my time at MSL Group, I played a key role in the newsroom for Leo Burnett. The newsroom team operated as an in-house PR and marketing firm for the agency and made sure that their talented team members, world-class work and disruptive agency culture were being constantly showcased across all channels, both owned and earned.
Throughout my time working with Leo Burnett, I authored many articles for their blog, owned internal communications for their ERGs/BRGs, translated agency happenings to social media and submitted nominations for several industry awards.
“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
You may have guessed it, but a huge part of my job on the newsroom team was writing for the News section of Leo Burnett’s website. Check out some of my stories.