Clairol x Daisy Jones & The Six

When Billy and Daisy formed Daisy Jones & The Six, fates were sealed, destinies decided, and legends born. Through an odyssey of sex, drugs, and rock and roll, they taught us what it means to be the frontman of your own life. Don't miss the meteoric rise and turbulent fall of Daisy Jones & The Six on Amazon Prime this March.

Clairol and Amazon Prime teamed up to ensure the TV adaptation of this bestselling novel was a retro riot. I took inspiration from vintage Clairol ads to make this copy perfectly 70’s and inspire the reader to watch the show, dye their hair, and find their groove.

“We’ve been able to incorporate the Daisy Jones likeness, which is really fun, and it’s a nod back to our heritage, which I think is really important,” Pantel said. “Few brands have a heritage like Clairol’s, so I’m a big fan of tapping into that heritage.”

The campaign with “Daisy Jones & The Six” lets Clairol pair characters and imagery from the show with Clairol products and packaging... Communications agency Praytell and Publicis Groupe media shop Zenith are handling the effort.”