Clairol Dared Me

At-home coloring should feel like an approachable adventure, yet nearly half of women say they feel anxious about dyeing their hair at home

So, what if we dared a few ladies to boost their confidence quickly and simply with a DIY dye job? Clairol Dared Me challenged 3 women to dye their hair and prove to themselves how easy it really is.

We asked Katie Sturino, Founder of Megababe, to guide these gals through their transformations and the results speak for themselves.