OnlyCans

Angry Orchard doesn’t do anything by the book. So when April Fools was approaching, we said ‘we’re not teasing anyone, we’re following through.’ Our best performing posts are always glamour shots of our cans of hard cider… So we gave them what they wanted. We launched the first-ever account exclusively for hard cider freaks: OnlyCans.

For 24 hours, our Instagram went… completely unhinged.

Every post. Every Story. Every Reel. Nothing but cans — in the most suggestive situations you can legally post without getting banned.

The climax?
A 4-hour livestream where our… talent…Sat around. Sweating. Being cracked open. And… getting poured.

We already saw the success of this stunt as we were toweling off and returning the account to its original form.

53.2K combined in-feed + story views

3.2K combined in-feed + story engagements  

6% combined engagement rate

283 combined in-feed + story shares

200 new followers

Only Cans was a real social move with real results. No fakeouts. No apologies. Just a brand willing to go all the way… for the freaks.

You asked to see our cans and we delivered. Don’t overthink it.

Not a Prank, a Piece of Art.

Size doesn’t matter… but you’re gonna need two hands for this one

No pranks here. Just the crispy can content you’ve been begging for.

No teasing, no pranks. Only Cans.

It’s getting hot in here… We blame Cherry Limeade.

Looks like you’ve got your hands full with all this Only Cans content… we’ll leave you to it.

2 cans in 1 hand.

Hey, my cans are down here.

Only Cans AND foot stuff?? Don’t say we never did anything for you…

Hear that? That’s the ttsssssss sound of Blackberry Lemonade slipping into something more comfortable.

We’re not like other brands. We’re anti-prank and pro-can.

Fake April Fools stunts got you down? Then you came to the right place.

Finally – an April Fools prank with follow-through.

No pranks, Only Cans. You’re welcome.

It’s time you and your friends all got together and had an orchie.

Crisp, crushable, and curvaceous. No pranks. Only Cans.

Is anyone gonna get us towel?

We love having a job in pourin’.

Open wide and take a bite of this Only Cans content.